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Cutting carbon

Finding the spark: why being green matters on a first date

Lots of people are trying harder to do their bit for the planet. We wondered whether this had translated to the dating scene? Perhaps being green is now a dating hack, like uploading a picture of yourself on a mountain, with a protein shake and a puppy. So we did a survey to find out. Plus, we caught up with Jo Hemmings - Psychologist, relationship expert and Bulb member - on her top tips for finding a partner with similar values.

51% said being green is a 'top quality' they look for in a partner

We surveyed 2,000 people, and over half of respondents said being eco-conscious is important to them in a new partner. It’s actually more important to people than traditional dating preferences, like height or having a good job. And for younger generations, it’s even more attractive. 68% of millennials and Gen Z say that being eco-conscious is something they look for when dating. All this is very good news for this small blue dot we call home.

The research showed that 40% of people say they’re more likely to date someone who cares about the environment, too. Top turn-offs include wasting food on a date, littering, or eating meat. That’s the beach BBQ idea out, then. 

If you’re already in a relationship, being eco-conscious might be the key to a happy love life

A fifth of respondents to our survey would be put off if their partners were wasteful with food or energy at home. Almost a third of people said that slacking on green habits could even be a relationship dealbreaker.

Grab a limited edition Bulb tee

Step up your dating profile pic game with one of our green tees. These shirts are made from 100% organic cotton and printed on demand right here in the UK, in a factory that's powered by renewable energy. All the profits will be donated to the RSPB to help secure the future of vulnerable wild birds and their environment.

Show the world your greenest intentions
Show the world your greenest intentions

Jo Hemmings’ top tips on finding a partner who matches your core values 

  1. Make your core values clear – As the dating scene is now mostly virtual, it’s worth making a short note of your core values on your dating profile. It doesn’t need to be an essay, but if living sustainably is something you’re passionate about and would like that in a partner too, pop that in your description so potential suitors are aware.

  2. Don’t hesitate to discuss what’s important to you – Don’t be afraid to discuss the things you’re passionate about early. It’s important to ensure you’re both on the same page from the start to avoid any time wasting. It’s also a good way to find out if your values are aligned as someone who has the same beliefs won’t be put off and anyone who is put off by your interests simply isn’t the one for you.

  3. Sense of humour – While not exactly a core value, it’s not a shallow common interest either. Sharing a similar sense of humour and perspective on when it’s appropriate to laugh at yourself – or life – is the glue that keeps many relationships together, especially in tough times. If your humour is incompatible, it can cause significant issues when it comes to resolution conflict, for example.

  4. Friendship, kindness and emotional intelligence – Compassion and kindness are very important to most people. Even if your partner doesn’t appear to share your enthusiasm for sustainability or veganism, watch how your date responds to your views. Sometimes people just need a little more awareness to care about things that they may not have given much attention to previously.

  5. Be able to respectfully disagree - Even though your core values are very important, be aware that your partner may not feel the exact same level of passion that you do about being green – they may have some doubts about completely giving up meat products or feel less concerned about deforestation, for example. Being green covers a vast range of possibilities. It’s not the detail that counts, it’s the enthusiasm, the understanding and the ability to listen and adapt in their own time. You don’t need to be (low) carbon copies of each other.


Show off your green tees using the hashtag #poweredbyBulb. We'd love to see them out in the wild.