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Sharing is caring: fun ways to refer friends on social media

referral Instagram background on a phone

Bulb members get up to £50 when they refer a friend. We know gas and electricity aren’t traditional conversation starters, so we've built a bank of Bulby GIFs and templates to make referring on social media more fun.

Lots of Bulb members use social media and messaging apps (like WhatsApp) to refer their friends and family to Bulb. It's a great way to boost your energy account balance and help your nearest and dearest to lower their bills, along with their carbon emissions. We're open for business as usual and welcoming lots of new Bulb members. We handle every energy switch remotely, so your friend's power supply won't be interrupted if they choose to sign up.

As we explained in our last blog post, you can refer through your Bulb account or on the app, but you can also share your link on your social channels. When you do, it'll look something like this:

Bulb referral post on Facebook

Anyone who signs up to Bulb by clicking on your link counts as a referral. You and your friend will get £50 each if they switch both gas and electricity. And it's £25 if they switch just the one. It takes around three weeks for a switch to go through. You can keep track of the people you've referred (and the money you've earned) in your Bulb account.

New ways to refer on Instagram

Here's where it gets jazzy.

You can now add GIFs to your Instagram stories to make them stand out. Here's how:

  • Add a story

  • Head to stickers

  • Search Giphy for "bulbuk"

  • Choose your favourite sticker

  • Share your story, sit back and wait for the referrals to roll in

We've also made a few templates you can save and share on social media. We made two square ones (in pink and green), and two portrait ones (also in pink and green).

Bulb Instagram story backgrounds

You can customise them with your referral link on your Instagram story.


Read more about referrals over in our Help Centre. Not a member yet, and want to join? You can find a lot of lovely Bulb referrers on Twitter.