By Jenny Zhao, Head of Growth
We have some exciting news - Bulb is on TV for the very first time! If you’re lucky enough to live in or around Brighton, you might just spot our TV ad. It’s a small campaign which will be seen by less than 1% of the population. So, we thought we’d share a sneak peek so everyone can take a look:
Testing the telly
We’re excited about being on TV. And not just because it makes us feel famous. In the UK, over 9 million homes have never switched energy supplier before. 60% of families are still on a standard default tariff with one of the Big Six energy providers. These folks are typically paying around £250 more than they need to for their energy. And they’re missing out on the chance to support renewables too. At Bulb, we want to help as many people as possible to save money on their energy bills and reduce their carbon emissions. TV will help us reach people we haven’t been able to talk to before. We’re hoping to convince some of them to switch to Bulb.
Making a TV ad
With the ad, we wanted to show how easy it is to have a positive impact on the planet by switching to a renewable supplier. We like to find fun ways to show this carbon saving. In the ad, we talk about how many trees you would need to plant in order to save the same amount of carbon you do by choosing to be with Bulb. For the typical UK home this is as many as 544 trees! Learn more about the calculations we use to get there here.
Thanks to Aurelia, Bulb’s illustrator and motion designer, for putting the visuals together. And to Bulb member and musician Andrés, who created the music. We’re proud to be making ads in house. And are hoping to make more in future.