We’re investing in diversity at Bulb. It’s not only the right thing to do, but it will make us a better energy company too. In this post, I’ll be looking at why we are committed to building a diverse team, what benefits that brings to our members and how we’re getting along. The full results of our team diversity survey are here too, so you can see where we are and what work we’ve got to do. Let’s get started.
Why diversity matters for our members
Of course, eliminating bias and promoting equality and fairness are just the right things to do. At Bulb, we strongly believe we can have a positive effect on the world. We want our product and our team to reflect the way we want the energy industry to be in the future, not the way it is today.
And, there are sound business reasons for making a proper investment in diversity:
Diverse teams understand their customers better - a workforce that reflects its customer base has a better understanding of those customers, meaning better service decisions
Diverse teams make better products - the more diverse we are, the better we’ll know the needs and wants of our potential customers. We’ll be building an amazing product for them, not just the people in the room
Diversity promotes innovation - Bulb is a disruptive company that is built on making great ideas happen. Increasing team diversity changes the internal behaviour of a company. This provides a fertile ground for innovation and radical new approaches to old challenges
Investing in diversity is the right thing to do for our team and our industry. And, we know diverse teams outperform homogeneous ones. A happy, high-performing team building an innovative, reliable product makes for happy members. Diversity matters for our members too.
How diverse is Bulb?
The first thing we needed to do was to take an honest look at ourselves.
We surveyed our team using the Law Society’s diversity questionnaire. The full results from the survey are below. The key takeaway from the results is that, although we are becoming more diverse as time goes on, we still have a way to go. A team member at Bulb is more likely to be young, male, less ethnically diverse and educated to a higher level than the population as a whole.
In this chart (which looks at gender at Bulb), you can see the progress we are making, and the way we have to go: